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Fay, Spofford & Thorndike

Fay, Spofford & Thorndike is one of Massachusetts’ oldest and most respected engineering firms. While the firm was well-known throughout the engineering community and among its long-standing clients, firm leadership wanted to expand the firm’s reach to prospective clients and partners who were not aware of the FST’s full range of services.

Bill Smith created a public relations program that was designed to reinforce the firm’s reputation as a leading transportation engineering firm, while raising its profile for its many other services. The program generated hundreds of stories in local business press, including the Boston Business Journal and Banker & Tradesman; national engineering and architecture publications, including Engineering News Record (ENR) and CE News; and vertical industry publications like Environmental Protection, Structure, American City & County, and APWA Reporter. Bill worked hand-in-hand with FST’s marketing and business development team to assure that the program was closely coordinated with the firm’s ongoing business development efforts.

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I worked closely with Bill Smith for nearly ten years, and our public relations program consistently generated valuable results. Bill has a unique understanding of engineering and how to effectively promote an engineering firm. Bill’s PR program for FST played an important part in the firm’s success.

Peter Piattoni
Former Vice President, Business Development, Fay, Spofford & Thorndike