Speaking Engagements
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We Are All Mad Men
Closing session speech at 2013 International Parking Institute Conference & Expo, Fort Lauderdale, Florida. In this general session speech, I discussed how organizations can improve their marketing cultures by building them around the concept that everyone in the organization is a marketer.
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Marketing Matters: How Your Marketing Is Coming Up Short And How To Fix It
Session presenter at 2014 International Parking Institute Conference & Expo, Dallas, Texas. In this presentation I looked at common marketing mistakes made by parking organizations and how they can be fixed.
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Marketing & Parking
Session presenter at 2005 International Parking Institute Conference & Expo, Fort Lauderdale, Florida. In this presentation I provided a review of why marketing is important to parking organizations of all types, and offered tips on how to market more effectively.
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Marketing 101
Session presenter at 2004 International Parking Institute Conference & Expo, New Orleans, Louisiana. An introductory look at marketing basics.
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Marketing & Parking
Session presenter at 2005 National Parking Association. This introductory presentation took a look marketing basics for parking organizations.
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Marketing & Architecture
Lunch speaker at 2006 Boston Society of Architects special series. I presided over a lunchtime workshop offering strategic marketing tips to marketing managers for Boston-area architectural firms.