Fuss & O'Neill - Design-Build Services
I recently began publicizing Fuss & O’Neill’s design-build services as part of our ongoing public relations program, which has already raised the firm’s profile throughout the engineering industry and in vertical industries in which it is active. While Fuss & O’Neill is already recognized as a leading engineering and planning firm, its design-build services have traditionally been less well-known.
We pursued a two-phase strategy. First, I focused on project profiles of a successful project in Coventry, Connecticut through which Fuss & O’Neill used design-build to design and develop a new fire station and a DPW building. Fuss & O’Neill was able to utilize design-build to revive these long-stalled projects, and at a fraction of the originally projected cost. Through an aggressive publicity effort, I arranged coverage in a wide variety of public management and development publications, including APWA Reporter, Structural Engineer, Building, Structure, and The Architect’s Paper.
The second phase of the design-build PR project revolved around generating feature and byline opportunities about design-build and the benefits it can offer project owners. Through a comprehensive approach that included pitch letter distribution, media briefings, and press releases, I was able to arrange numerous articles in engineering, development, and real estate publications, including Development Magazine, Trade & Industry Development, Real Estate Issues, Institutional Real Estate Letter, and CIRE Magazine.
Through this project, we were able to raise awareness of Fuss & O’Neill as a leading firm providing design-build services, and educate potential clients of the benefits of the firm’s design-build approach.